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Hi, I'm Adam 👋.
Greenhaus is my practice.
I could tell you about my experience, my edge, why I’m more qualified than the next GTM partner in your feed — but let’s be real, you’ll decide that for yourself.
If you keep scrolling, you’ll get the full story: where I’ve been, what I’ve learned, and how it all shaped Greenhaus.
You’ll see real outcomes, the kind of work I do, and a few kind words from people who’ve been in the trenches with me.
But I also know it can be a big decision to bring someone into the inner sanctum. You want to know who you're working with. If you want to understand how I think—and what I’m building—your best bet is my digital garden.
gardening →
How I got here
I didn’t set out to build Greenhaus, but it also didn't appear out of nowhere. It’s the product of years spent building, breaking, and rebuilding go-to-market systems across sectors and scales.
That curiosity about behavior, belief, and decision-making eventually led me to marketing, I just didn't know it by that name yet. I started on the bottom rung at CivicPlus — cold calling cities for the smallest, scrappiest product in the portfolio.
That got me tapped to build the company’s first marketing strategy function. I didn’t really know what I was doing, but I had a lot of ideas, energy, and smart people around me to explore how positioning, messaging, and targeting actually worked.
Over the course of two years I formulated my foundational point of view on branding, product marketing, demand generation, and RevOps while contributing to 52% year-over-year growth and a 33% improvement in sales velocity.
“Adam was never afraid to push the envelope and challenge our organization to reach beyond its integrated marketing strategies and traditional thinking. While many of his concepts were high-level — with goals of significantly increasing marketing effectiveness to boost sales — Adam always came to the table with detail and action plans capable of delivering the strategies that he advocated.”
Jesse, Former VP of Sales at CivicPlus
Then in 2012, I got recruited to join Coneqtec (that’s Con-eck-teck), a specialized industrial manufacturer, to build their first product management practice.
Totally different industry. Same core curiosity: how can we design for the outcomes we want?
Over two years, we doubled speed-to-market for new product launches and added nearly $1M in new product revenue. I learned how to translate customer insight into product decisions, and how to align cross-functional teams around what to build — and why.
This was where I truly learned that there's more than one way to grow. We couldn’t spend our way there — so we focused on efficiency as a platform for innovation.
We got deliberate: tightened up feedback loops, found efficiencies in our bottom-line, and looked for new markets to help stretch our org to the next phase of growth.
Over the next four years, we drove 800% net new bookings growth, expanded into international markets, and cut operational costs by 10%.
“Adam was at the center of everything, always pulling threads together, asking smart questions, and figuring out where things could run better. He has a way of seeing the big picture without losing track of the people in it. He took on the hard stuff: scaling operations, aligning teams, finding clarity when things got messy. We’ll miss his energy, his instincts, and the way he could walk into any room — boardroom, shop floor or jobsite — and make the work better.”
Jerri, COO at Coneqtec
So when the opportunity came to join mySidewalk and build their marketing function, I couldn’t say no.
It was a chance to reconnect with mission-driven work and rebuild marketing as a strategic, high-leverage part of the business.
Over two years, we built a modern marketing function from the ground up — unifying our brand, clarifying our position, and developing core GTM competencies across product marketing, demand generation, and business development.
Marketing went from a cost center to the engine behind 50% of total pipeline, and we grew inbound from 0% to 43% of total bookings.
We shifted from a services-first to a SaaS-first model. That meant rethinking everything: product packaging, pricing, positioning, team structure, and motion.
We re-focused on product development, repositioned the brand around repeatable workflows and outcomes, and built a more renewable revenue engine.
It was the kind of challenge I love — complex, high-stakes, and deeply cross-functional.
Over three years, we cut the average sales cycle from 190 to 86 days, boosted sales conversion rates by 20%, and increased average contract value by 20%.
All told, we doubled the ROI on growth investments by aligning product, sales, and marketing around an integrated go-to-market strategy.
"Adam gets you to think in new ways. He is a strategic, visionary thinker and partner who balances the needs of the business, product, and customer in authentic ways that stay true to the spirit of the brand. His deep understanding and guidance within AI-driven markets are invaluable—especially as we dive head-first into the future."
Carmen, Product Marketing at mySidewalk
Not because I was lost — but because I wanted to be more sure of where we're headed.
I took a sabbatical to read widely, think deeply, and re-examine how growth happens in a world shaped by AI, automation, and shifting buyer behavior.
What started as a break became a lens. That lens became a point of view. And eventually, that point of view became a practice.
greenhouse
[green-house]
a structure enclosed (as by glass) and used for the cultivation or protection of tender plants
My work draws on everything I’ve picked up along the way — from designing physical spaces to scaling industrial ops, to growing SaaS companies — to help teams identify and act on the opportunities that will unlock their next phase of growth.
The name "Greenhaus" is a nod to how I work: create the right conditions, and growth follows. I built this to connect the dots between where I’ve been, what I’ve learned, and how I work.
If any of it resonates, I’d love to hear from you. I’m open to consulting, collaborations, or the right next adventure.
Read the Reviews
I make a point to solicit anonymous notes and feedback from folks I work with. Here's what they have to say about working with me.
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Greenhaus is a nod to the original growth system, where the right structure helps good ideas take root.
Let's cultivate the future. Cold emails welcome.
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